Quantifying Cocktail Preferences

Consumer preferences

Successful market launch

Experiment design

Customer satisfaction

New cocktail

Optimise product offering

Objective

The primary objective of this case study was to conduct an experiment that would enable our client to identify and measure the key factors influencing consumer preferences for the new cocktail. By gaining insights into customer tastes, our client aimed to optimise their product offering, enhance customer satisfaction and maximise market acceptance.

CLIENT BACKGROUND

Our client, a popular restaurant, sought to introduce a new cocktail to their product lineup. However, they faced the challenge of uncertainty regarding their target audience's preferences. To ensure a successful launch, the client approached us for assistance in understanding and quantifying consumer preferences.

OUR APPROACH

To achieve the objective, we designed and executed a comprehensive experimental study. The experiment involved a sample of potential customers who were presented with variations of the new cocktail, each tailored with different combinations of ingredients, flavour profiles and serving presentations. This approach allowed us to capture the diversity of preferences within the target market.

Results & Impact

The experimental study yielded valuable insights that empowered our client to make data-driven decisions regarding their new cocktail introduction. Through our analysis, we identified the key factors that influenced consumer preferences, enabling our client to refine their recipe, optimise ingredient combinations and align the product offering with customer expectations.


By quantifying consumer preferences, our client gained a competitive edge in the market. They were able to launch a new cocktail that resonated with their target audience, resulting in increased customer satisfaction, higher sales volumes and strengthened brand loyalty.